Volkswagen Up 2013

Volkswagen has redrawn the map of the small car world. The goal: to develop a small car with charisma, a small car with maximum space on a minimal footprint, a small car with the most fuel-efficient engines or an electric drive, a small car with intuitive infotainment and operating systems, a small car with the safety of a large car. The result is the new Volkswagen up! It measures a short 3.54 metres and is a specialist for everyday urban living that was thought through to the last detail. This car - like the larger Polo and the even larger Golf - will appeal to people of all ages and mobility wishes.



Affordable for everyone. In launching the up!, Volkswagen is not only putting a new car in motion; it is also redefining the parameters of customisation and financing. This means that along with clearly delineated equipment lines on the Volkswagen up!, new features will be offered such as up! boxes - e.g. box sets for shopping, long trips or for children on board. The up! will have an infotainment system that owners can tailor to their personal profiles using apps. And because a small car needs to be affordable, a new financing model known as AutoCredit2 that is exclusively tailored to VW up! buyers will offer greater financial freedom thanks to its flexible configuration options. And for many people, this will make the goal of driving a safe and economical new car more attainable than ever. Like the Beetle back in the 1950s, one could say that the Volkswagen up! is once again "democratising" car driving.